The
CIPD is featuring
research that purports to show that a whopping 90% of companies polled use coaching. Now without knowing what the methodology was (the final paper has not been released yet) it is hard to evaluate the findings, but the claim does strain credibility. Are we really to believe that so many companies use either internal or external qualified, even
EMCC accredited, coaches? Or is it a case of managers when asked saying "oh yes we coach our staff", when in fact they have no proper training at all?
Here at Diomedea Executive Coaching we only use properly qualified coaches who have undergone rigorous training to EMCC standards. It is not enough to simply say you are a coach. You need to be properly qualified as well. Only then can you help your clients to
find their wings and fly.
